An estimated 383 million people GLOBALLY listen to podcasts. The exciting part of this is that the South African podcasting market is growing at an EXPONENTIAL rate. Who would have thought that right here, under the friendly shadow of Table Mountain, Cape Town, you’d find South Africa’s first full-service specialist podcast production agency?

We work with brands to come up with the best audio branding or podcast strategy and content for your audience. In short, YOU’RE THE HERO and we do everything we can to tell your story, and to tell it well! We’re offer a fully online service, with the option of working in person or a hybrid of the two. So whether you find yourself in Latvia, Lusaka, London or your lounge, we can work together. 

It’s always good to know where you’re going and why.

Everything you need to create a great podcast.

From audio brand sounds to soundbites for emailers and more.

A comprehensive online podcasting course for all the DIY podcasters out there

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listen to what people say

Jason Bygate | Senior Partner - Head of Innovation, Tech and Data for Development at Capacitate

  • Jason Bygate 00:00

Lee-Anne Spurdens | Freelance editor at 2 Stories

  • Lee-Anne 00:00

Luvuyo Maseko | Project Manager of the Youth Innovation portfolio at the Bertha Center for Social innovation and entrepreneurship

  • Luvuyo Maseko 00:00

Megan Murphy | Executive Director International Coalition of Girls’ Schools

  • Megan Murphy 00:00

Mthoba Chapi | Multimedia Communications at the Friedrich Nauman Foundation for Freedom

  • Mthoba Chapi 00:00

Brands we've worked with


Sparked your interest? Pricked your ears? Stunning option! Your curiosity has lead you this far… why not plug in some earphones, and TAKE A LISTEN to some of our work?

Our story

This creative journey began in 2015 when Jason co-produced Carol’s first album. Having become firm friends they (unexpectedly) decided to team up in 2017, to embark on the entrepreneurial adventure that is The Stellar Effect.

The Stellar Effect has evolved over the years, but the building blocks of collaboration, connection, creativity and fun remain the foundation.
Both performers in their own right, Carol and Jason understand the POWER OF SOUND! Coupled with a passion for storytelling, The Stellar Effect captures sound as a way to transform both the teller and the listener.

Meet the team

Carol Williams

Podcast producer, head of creative and new business development

Jason Skippers

Audio engineer, head of operations and technical chief

Jordyn Toohey

Production assistant

Candice Johnson

Graphic Designer

Beki Mbambo

Audio engineer and editor

Ilse Burger


Pearl Nicodemus


Ryan Musvibe

Podcast transcripts

Stellar umbrella

We believe that collaboration is a great way to build a better business!

The Stellar Umbrella is a collaborative model that aims to develop a stronger creative economy by providing support and opportunities for small creative businesses to join forces and do awesome things together. We provide accountability, contribute services to grow one another’s businesses, pitch together and create a supportive and reflective environment that is missing when you’re not part of a big team. You get all the benefits of being your own boss AND being part of something bigger.

Here are some businesses currently under the Stellar Umbrella.


We like to think of strategy as the north star – something that guides us in the audio branding and podcast creation journey. 

This includes: 

  • Digital audit and strategy development including: 
    • High level swot analysis (across all digital touch points); 
    • Competitor analysis 
    • Past performance (going over past reports) 
    • Trend analysis and product research – across various spheres 
    • Look & feel, moodboard development for podcast platforms 
    • Persona development (who will be listening to the podcast)
    • Strategy for social media templates 
    • This is all be presented as a PDF booklet
  • Creative strategy development of story lines , storyboard/script templates and podcast messaging and a ‘soundboard’ (audio mood board) for the podcast. All other creative elements are considered, including the brainstorming of the name and byline of the podcast. 


We offer bespoke podcast production packages based on the needs of the project, with no minimum number of podcasts required. We work on both the creative and technical pre and post production of all podcast material and will put packages together based on your needs. 

We offer: 

  • Podcast script research and writing 
  • All technical pre and post production on podcast material, including recording of material, technical editing, mixing and mastering 
  • All clips for audiograms and podcast teaser episodes 
  • All creative pre and post production on podcast material including production of content in studio/online/onsite and post production content edits and audio styling of material
  • All sound design and use of licensed music and sound effects libraries 
  • Studio hire/online recording or hybrid recording of all podcast material, including all gear 
  • Graphic design of episode specific podcast graphics 
  • Posting of podcast material on podcast platform/s and all hosting related admin 
  • Podcast transcripts for SEO purposes 
  • All project management including content meetings, production emails to guests and all other admin associated with producing this content


Audio branding is not just about podcasts – there are a number of other ways that you can use audio branding. Here are a few other services we offer. 

  • Soundbite production for emailers and radio/film commercials: Short soundbites can be an effective and fun way of communicating with your audience and of course, radio and film commercials need no introduction. 
    • We script and produce short soundites for emailers and other communication channels as well as radio and film commercials. This includes scripting, recording, sound design and all post production on audio. 
  • Original brand sound composition and production: No doubt your brand has a visual identity (think about your brand colours and logo for example) – but what about a brand audio identity? 
    • We compose and produce original brand sounds (jingles) specifically for your brand that is licensed for use across all of the different platforms. This versatile branding can be used for podcasts, video content, social media, and other marketing platforms to create continuity in your audio and visual messaging. 
  • Voice over artists: Need a voiceover artist for a project? We are able to source the perfect voice over artist for you – both locally or internationally. 

story diy

If you’re an individual or SMME who wants to produce an excellent quality podcast, then our comprehensive online podcast course is just for you! We share everything we’ve learned about creating great podcasts in this course – and the best part is it’s practical…so by the end of it you could have your very own podcast to release.